What is a cookie and what its used for?

A cookie is a small file that is sent to the browser and saved on the users’ device when they access and use the website (hereinafter, even just “Website”) . Cookies allow an efficient operation of the Website and improve its performance, also by collecting and analyzing aggregated information, which allows the Website manager to understand how to improve the structure of the Website and its sections. Using cookies, moreover, it is possible to collect information for statistical purposes, mainly to personalize the users’ browsing experience, remembering their preferences (for example, language, currency, etc.).

Which cookies do we use?

Technical cookies

Technical cookies can be divided into navigation or session cookies, which guarantee the normal navigation and use of the Website (allowing, for example, to coordinate the modules that make up the pages of the Website or to correlate the pages visited to the same work session) and analytics cookies, similar to technical cookies only if used for the purpose of optimizing the Website directly by the site operator (so-called first-party analytical cookies) that can collect information in aggregate form on the number of users and how they visit the Website ( for example, to create statistics of the most visited pages, to collect the aggregated data of visits by operating system, by browser, etc.).

The use of session cookies is strictly limited to the transmission of session identifiers (consisting of random numbers generated by the server) and software usage data necessary to allow a safe and efficient exploration of the Website: the variables (so-called cookies) of session may avoid the use of IT techniques potentially prejudicial to the privacy of users’ browsing and do not allow the acquisition of personal identification data of the user. Session cookies are not stored permanently on the users’ device, but are recorded locally for periods of time established according to the session variables (the values ​​of which can be deleted on the device’s hard disk; it is also possible to disable them following the instructions provided by the main browsers).

The installed session cookies are:


_gat UA-116381910-2




Third-party cookies

Third-party cookies are set by a different website than the one the user is visiting and they are hosted on different servers than the visited website. Therefore, the use of data collected by these external operators through cookies is subject to their respective privacy policies.

By accessing through the Google Chrome browser, in particular, there are cookies installed by Google (including 1P_JAR, ANID, APISID, CONSENT, NID, HSID, SID, SAPISID, SIDCC , SSID, OTZ)

For more information on the methods of use, the types of cookies used by Google, and the management of cookies in the user’s browser, you can consult the Google cookie policy at the following link technologies / cookies? hl = en & gl = us.

During navigation on the Website, the user can also receive cookies on his device which are sent to interact directly with social platforms.

The Website, in particular, incorporates Facebook, LinkedIn, Twitter and YouTube buttons and widgets. These services allow interaction with social networks, or other external platforms, directly from the pages of the Website.

The interactions and information acquired through these tools are, in any case, subject to the user’s privacy settings related to each social network, and accessible only to the operators of the same platforms.

For more information on how data collected by social networks are processed, please refer to the privacy policies of the providers of the same services.





Data analysis using Google Analytics and remarketing activities

The Website uses the Google Analytics tool. It’s a Google analysis tool that through the use of cookies (performance cookies) collects anonymous browsing data in order to examine the use of the Website by users, compile reports on activities on the SWebsite and provide other information , including the number of visitors and the pages visited.

The Website does not use (and does not allow third parties to use) the Google analysis tool to monitor or collect personal identificational information. Google does not associate your IP address with any other data held by Google or attempt to link an IP address with the identity of a user. Google may also communicate this information to third parties where required by law or where such third parties process the information on Google’s behalf.

The remarketing activity with Analytics makes it possible to publish remarketing announcements for content or products that are most likely to interest users based on content or products previously displayed on the Website, related content and products of high performance, as well as to history of their purchases and demographic groups.

When users browse content, search for products or follow ads for specific products on the Website, through the use of remarketing, relevant content and products become visible when the user returns to visit other sites in the Google Network.

The retention period for data associated with cookies, user identifiers or advertising collected through Google Analytics is 26 months.

For more information on how to use and manage cookies associated with Google Analytics, you can consult the Google cookie policy at the following link

Facebook Pixel

The Website uses the Facebook Pixel. This Pixel is a tool for collecting statistical data that allows us to measure the Website advertising effectiveness by understanding the actions that people perform on the Website itself.

The Website uses the data collected by the Facebook Pixel in different ways to improve the social media advertising strategy.

The cookies used by the Facebook Pixel have a deadline that varies depending on the case:

  • fr: the main Facebook advertising cookie used for the publication, measurement and improvement of the relevance of advertisements, with a 90-days deadline;
  • oo: cookie used to record the deactivation of advertising, with a 5-years expiry;
  • ddid: used to open a specific point in an advertiser’s app at the time of installation, with a 28-days deadline;
  • _fbc: used to publish, measure and improve the relevance of advertisements, with a 90-days deadline;
  • _fbp: identifies the browsers in order to provide advertising and statistical data of the Website, with a 90-days deadline.

Pardot cookies and activity tracking

The Site uses third-party cookies connected to the Pardot system (provided by, inc.), to store preferences, track trends and users’ browsing patterns.

Cookies set by Pardot

• The “visitor cookie” is composed of a unique visitor ID and a unique identifier for each account. For example, the cookie named “visitor_id12345” stores the value of the visitor “1010101010” and “12345” is the account identifier;

• The cookie called “lpv567382” is used to deliver advertising messages that are more relevant to the user’s interests. It is also used to limit the number of times an advertisement is displayed. It is usually placed by advertisers with the permission of the website owner. The cookie stores the user’s visits and shares this information with advertisers;

• The “pardot” cookie is used to deliver advertising messages that are more relevant to the user’s interests. It is also used to limit the number of times an advertisement is displayed. It is usually placed by advertisers with the permission of the website owner. The cookie stores the user’s visits and shares this information with advertisers.

Use of Google services

The Website uses certain Google services, which allow you to view content hosted on external platforms directly from the pages of the Website and interact with them.

Some pages of the site incorporate maps from Google Maps. When you visit a page containing the maps of Google Maps, or interact with the map (through the zoom function, or by clicking on it to enlarge it) cookies from Google could be called up.

To improve the security of the Website, there is a reCAPTCHA service from Google that protects you from spam and abuse. The reCAPTCHA service works by collecting information related to hardware and software, such as device and application data, and subsequent analysis of such data to recognize the user as a human user. The information collected in connection with the use of the service will also be used to improve reCAPTCHA and for general security purposes. They will not be used by Google to send personalized advertising.

For more information on data collection through Google services, please refer to the privacy policy

The use of Google services is also subject to the related Additional Terms of Service:

– for Google Maps

– for reCAPTCHA

How can I disable cookies?

Most browsers are configured to accept, control or possibly disable cookies through their settings. However, please note that when disabling, even partially, the technical cookies you could compromise the functions of the Website and/or limit its functionality.

The disabling of third-party cookies, on the other hand, does not affect browsing in any way.

Below are the links to the instructions provided by the main browsers for managing cookie installation settings:



Internet Explorer